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Caseiro Burke – Successful Appeal of Trademark Rejection in China

Caseiro Burke is pleased to announce that Attorney John Burke and the firm’s agents in China successfully appealed the Chinese Trademark Office rejection of CEDAR Audio Ltd’s trademark application, CEDAR. The Chinese Trademark Office asserted that the CEDAR trademark would likely confuse a registered trademark in China, which if translated into English, would be CEDAR.

With the assistance of our Chinese agent, we argued the differences of the respective marks and their designated goods. In addition, we argued that the goods covered by the respective marks are distinguishable in terms of use, function, sales channels and target customers, etc. and can co-exist in the market. China’s Trademark Review and Adjudication Board agreed with our position and overruled the rejection.

This is an excellent result for our client who routinely does business in China. Protecting your brand names is essential in protecting your brand recognition and ensuring that others are not using your goodwill in the community to benefit their business. CEDAR Audio is the world’s only company dedicated solely to audio restoration and speech enhancement for film, post, TV and radio broadcast, CD and DVD mastering, libraries and archives, and for audio forensic investigation. They, like many other international companies, understand the importance in seeking trademark registration wherever they do business.

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John M. Burke is a trademark attorney who assists clients in selection, screening, registration, licensing and enforcement of trademarks and service marks. In addition to trademark prosecution and enforcement, John works with clients to identify, manage and license their intellectual property. Through Caseiro Burke’s Litigation Practice, John also provides intellectual property litigation service.

Caseiro Burke is an intellectual property law firm providing legal services to individuals and businesses around the world. We offer clients creative, cost-effective and reliable legal solutions in all intellectual property matters. Our dedication to the practice of intellectual property law provides our clients with the focus of attention necessary to establish, protect and commercialize their innovations. Whether you are a sole inventor looking for patent protection for your invention, a distillery protecting its brand or a manufacturing company asserting or defending a patent infringement claim, Caseiro Burke will work with you to achieve effective results.

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